"First for Quality"
MEAT AND FOOD PROCESSING
GEELONG - VICTORIA - AUSTRALIA
GEELONG - VICTORIA - AUSTRALIA
Explore the Herd Group
Livestock
We source our livestock directly from farmers and markets from many states including Victoria, New South Wales, South Australia and...
Welcome to the Herd Group
The Herd Group is proudly based in two locations in Geelong, Victoria. M.C. Herd (Meat Processing Company) in Corio and Challenge Foods (Food Processing Company) in Breakwater. Founded in 1951 from humble beginnings, the Herd Group has grown into the business that it is today, employing over 400+ staff. The Herd Group is an Australian owned company supplying high quality lamb, mutton and beef as well as a number of further processed foods and smallgoods to both local and overseas markets.
"Supplying Our Customers with Quality Products for Over 70 Years"
– FIRST FOR QUALITY –
Sustainability, Creating a Better Tomorrow
Our team is dedicated to ensuring the safety, responsibility, and sustainability of every stage in the journey from paddock to plate.
By working together with our producers, customers, and suppliers, our team actively contributes to making positive changes across all facets of our operations.
M.C. Herd has been crowned Victoria and National Large Employer of the Year 2022
Join our team today and secure a long term career with pathways to grow and upskill
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Latest News

M.C. Herd Proudly Sponsors Karen New Year Celebrations
The Victorian Karen Community Network Group held the Karen New Year Celebration 2762 in Horsham on 10...

M.C. Herd donates to annual Volunteer Fire Fighters Christmas Dinner
M.C. Herd employee, David (Nugget) Pearce/Volunteer Fire Fighter for 23 years, thanks M.C. Herd...

M.C. Herd WINNER – National Large Employer of the Year 2022!
GOLD WINNER
NATIONAL LARGE EMPLOYER OF THE YEAR
Geelong Lamb and Beef processor M.C. Herd has been crowned...

M.C. Herd has been shortlisted as Large Employer of the Year - National Awards
The Australian Training Awards recognise and celebrate outstanding achievements in the vocational education...

Winner - Processor M.C. Herd is Victoria’s Large Employer of the Year
GEELONG lamb and beef processor M.C. Herd has been crowned Large Employer of the Year in the 2022 Victorian...

M.C. Herd has been shortlisted as Large Employer of the Year.
This award recognises a business that has achieved excellence in the provision of nationally recognised...

Frank Herd recognised in 2022 Australia Day honours list
Former Australian Meat Industry Council president, Victorian beef and sheepmeat processor Frank Herd,...

Important Notice To Our Customers
Our Customers play an important role in keeping yourself and our drivers safe and require you to follow...

M.C. Herd is now TruckSafe accredited
M.C. Herd is pleased to have been awarded TruckSafe accreditation to ensure the health, safety and well-being...

Coronavirus (COVID-19) Statement
Business as usual
M.C. Herd and Challenge Meats is guided by the Department of Health’s (the Department)...